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November 19 2011Posted by: Adam Purcell

The customer is not always right!

If ever you have worked in a customer service environment, or really any business that sells a product or service, you are told that the customer is always right. When a customer complains, that single action holds a lot of weight for a business.  It does seem that most of the time, the favor will ...
November 17 2011Posted by: Adam Purcell

Tell it to millions

I was just "googling" for a local restaurant and this particular restaurant has some very poor reviews left on Google by the last couple of customers who were willing to leave a message . It interests me to think how I have no connection to these individuals who have left the comment, for example ...
November 13 2011Posted by: Adam Purcell

Sell the benefits, not the features

Lately I have been thinking about sales and communicating a sales message. The industry that I’m generally working within and sell to is a very interesting market. I've seen products that list pages and pages of features, and other websites that would just lists a few outcomes that you achieve by ...
November 9 2011Posted by: Adam Purcell

Do what they do, not what they say

How often do you get approached by a self-proclaimed Guru, or come across one in a Google search when you are looking for a product or an answer to a question. I find that it is happening more and more with so many people becoming a 'guru' and the absolute know-it-all regarding their area of ...
November 7 2011Posted by: Adam Purcell

Apple tells people what they need

Steve Jobs was asked what research Apple did for the iPod and he responded with none. He then went on to say "It is not the customers job to know what they want" I remember the first MP3 player that I ever purchased, ordered off eBay for a low price and certainly it reinforced the old saying, "you ...
July 29 2011Posted by: Adam Purcell

Winter Pruning

At the moment, we are stuck in the middle of winter in Australia. It's a cold rainy day, but just this morning when I headed out to the car I got that hint of warmer weather. I know it's just my mind playing tricks on me and wishing it was closer to summer, but I am sure you know that feeling as ...
July 25 2011Posted by: Adam Purcell

Who Needs A New Idea

I recall a conversation I had with two friends when one of them was creating a t-shirt brand that were an adoption of an existing popular design. He was not breaching any copyright, but he had modified the wording to change the meaning, and appeal to a whole different market. It was almost like a ...
July 22 2011Posted by: Adam Purcell

The Purpose of Starting

A question I am often asked both formally, and also informally by friends and family, is “why did you start your business?”. It’s a question I love to get asked and the reason is because I know why I started in business. I found myself dissatisfied with what was conventional and traditional ...
July 18 2011Posted by: Adam Purcell

The Next Level

Once a week I block out an hour of time generally late at night when it’s quiet and free of distractions and I audit my to-do list. The software that I primarily use as my project management hub allows me to break my list up into different projects and categories. I take the time to analyze each ...
July 14 2011Posted by: Adam Purcell

Open The Flood Gates

Earlier this year we did some concreting around our home and removed a section of paving and lawn, and replaced it with concrete that is covered by an outdoor living area. Although there is a drain in the middle, one morning I noticed that my nice concrete living area had suddenly become a small ...