Steve Jobs was asked what research Apple did for the iPod and he responded with none. He then went on to say "It is not the customers job to know what they want" I remember the first MP3 player that I ever purchased, ordered off eBay for a low price and certainly it reinforced the old saying, "you ...

Statistically, the time that I spend chasing new business opportunities, pitching potential clients and even creating demonstrations and models, has a very poor return on it. It is not a statistic that I measure exactly but I just know that I put far too much time into marketing and gaining new ...