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November 21 2011Posted by: Adam Purcell

The importance of the mastermind

In business circles and discussions you will often hear the term mastermind. A mastermind is generally a group of people who share similar interests and motivations to you, that you get together and talk with. It is an opportunity for you to share ideas and problems with business, bounce ideas off, ...
November 19 2011Posted by: Adam Purcell

The customer is not always right!

If ever you have worked in a customer service environment, or really any business that sells a product or service, you are told that the customer is always right. When a customer complains, that single action holds a lot of weight for a business.  It does seem that most of the time, the favor will ...
November 17 2011Posted by: Adam Purcell

Tell it to millions

I was just "googling" for a local restaurant and this particular restaurant has some very poor reviews left on Google by the last couple of customers who were willing to leave a message . It interests me to think how I have no connection to these individuals who have left the comment, for example ...
November 15 2011Posted by: Adam Purcell

Sell them what they want

I have a four year old daughter and recently my wife and I had been discussing with her (and almost reasoning with her) the difference between a need and a want. I recall in high school during business class, that this was the very first thing that was taught. How as consumers, we need to realize ...
November 13 2011Posted by: Adam Purcell

Sell the benefits, not the features

Lately I have been thinking about sales and communicating a sales message. The industry that I’m generally working within and sell to is a very interesting market. I've seen products that list pages and pages of features, and other websites that would just lists a few outcomes that you achieve by ...