How often do you get approached by a self-proclaimed Guru, or come across one in a Google search when you are looking for a product or an answer to a question. I find that it is happening more and more with so many people becoming a 'guru' and the absolute know-it-all regarding their area of ...

Steve Jobs was asked what research Apple did for the iPod and he responded with none. He then went on to say "It is not the customers job to know what they want" I remember the first MP3 player that I ever purchased, ordered off eBay for a low price and certainly it reinforced the old saying, "you ...