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Force Fed What To Love


Adam Purcell
@adspurcell
Force Fed What To Love

You only need to spend a few minutes online these days to be bombarded with someone trying to sell you something. Advertising shows up when you are searching, scrolling a social network, watching video content and pretty much everything else we do online.

But there is something called “remarketing”. This is where things that you search for are tracked and begin to show up more often in view. Don’t get the tin foil hat out, it’s no big deal. You search for a product on an online store, the interwebs remembers and continues to market it to you.

It’s not scary, but it is concerning.

Why? Because our choice has been removed from us.

Any search for a product, service or an interest that sparks a particular keyword will repeatedly begin to appear in your view. Looking for a new bicycle and now everywhere you look is trying to sell you related products. Thinking of a holiday destination for next year’s trip? Now you are bombarded with images and deals of the place you desire to visit.

The Baader-Meinhof phenomenon is when this happens naturally in our life. For example, when you buy (or simply become aware) of a particular model of car and all of a sudden you begin to see it EVERYWHERE. Its simple explanation is that you brain becomes excited about the “new thing” and subconsciously you begin to be more aware of it. The result is that you start agreeing with the idea or reinforcing your decision to have bought that shiny new car.

But this natural phenomenon is now artificially created for us – we are now force fed what we are told to love. An off the cuff idea to click a link or search for a product now begins the bombarding process until you subconsciously decide you MUST have it in your life. Our online environment now reinforces our bias towards it.

Matthew 6:22-24 (NLT)
22 “Your eye is like a lamp that provides light for your body. When your eye is healthy, your whole body is filled with light. 23 But when your eye is unhealthy, your whole body is filled with darkness. And if the light you think you have is actually darkness, how deep that darkness is!

We can’t escape it. It’s all around us. But we must be careful. The Bible tells us our eyes are a lamp that provides light for our body – and now our eyes are filled with programmed and subconscious messages. Keep your eyes healthy – don’t rely upon the algorithm to guide you, seek knowledge, wisdom and answers in the only true source.

Photo by Priscilla Du Preez on Unsplash

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