In business circles and discussions you will often hear the term mastermind. A mastermind is generally a group of people who share similar interests and motivations to you, that you get together and talk with. It is an opportunity for you to share ideas and problems with business, bounce ideas off, ...

If ever you have worked in a customer service environment, or really any business that sells a product or service, you are told that the customer is always right. When a customer complains, that single action holds a lot of weight for a business.  It does seem that most of the time, the favor will ...

I was just "googling" for a local restaurant and this particular restaurant has some very poor reviews left on Google by the last couple of customers who were willing to leave a message . It interests me to think how I have no connection to these individuals who have left the comment, for example ...

I have a four year old daughter and recently my wife and I had been discussing with her (and almost reasoning with her) the difference between a need and a want. I recall in high school during business class, that this was the very first thing that was taught. How as consumers, we need to realize ...

Lately I have been thinking about sales and communicating a sales message. The industry that I’m generally working within and sell to is a very interesting market. I've seen products that list pages and pages of features, and other websites that would just lists a few outcomes that you achieve by ...

How often do you get approached by a self-proclaimed Guru, or come across one in a Google search when you are looking for a product or an answer to a question. I find that it is happening more and more with so many people becoming a 'guru' and the absolute know-it-all regarding their area of ...

Steve Jobs was asked what research Apple did for the iPod and he responded with none. He then went on to say "It is not the customers job to know what they want" I remember the first MP3 player that I ever purchased, ordered off eBay for a low price and certainly it reinforced the old saying, "you ...

At the moment, we are stuck in the middle of winter in Australia. It's a cold rainy day, but just this morning when I headed out to the car I got that hint of warmer weather. I know it's just my mind playing tricks on me and wishing it was closer to summer, but I am sure you know that feeling as ...

I recall a conversation I had with two friends when one of them was creating a t-shirt brand that were an adoption of an existing popular design. He was not breaching any copyright, but he had modified the wording to change the meaning, and appeal to a whole different market. It was almost like a ...

A question I am often asked both formally, and also informally by friends and family, is “why did you start your business?”. It’s a question I love to get asked and the reason is because I know why I started in business. I found myself dissatisfied with what was conventional and traditional ...